WELCOME TO MY
PORTFOLIO
Get a glimpse into the work I am the
most passionate about.
SECOND HARVEST OF SILICON VALLEY
Second Harvest of Silicon Valley is one of the largest food banks in the nation, dedicated to alleviating hunger and promoting nutrition in the community. Serving over 450,000 individuals each month, Second Harvest provides food to those in need through its extensive network of partners and programs. With a focus on fresh produce and nutritious food, Second Harvest strives to address the root causes of hunger and promote health and well-being for vulnerable populations, including children, seniors, and low-income families in Silicon Valley.
As Social Media Manager at Second Harvest of Silicon Valley, I develop and execute comprehensive social media strategies to raise awareness about hunger and promote nutrition in the community. With expertise in content creation, storytelling, campaign management, and data analysis, I leverage multiple platforms to engage diverse audiences, drive donor support, and mobilize volunteers.
Key accomplishments include:
-
Spearheading Second Harvest's TikTok launch, reaching 1M+ views
-
Exceeding Giving Tuesday goals, providing 8.6M+ meals
-
Achieving 11x ROAS through targeted volunteer recruitment ads
-
Collaborating with influencers and partners, including Taylor Swift, Golden State Warriors, San Francisco 49ers, and Reid Hoffman
By harnessing the power of storyelling and social media, I help amplify Second Harvest's mission to provide food and nutrition to over 450,000 individuals each month."
My Photography was published in an article highlighting Second Harvest's partnership with Stanford Medicine
Leveraging Taylor Swift's Eras Tour to Fight Hunger in Silicon Valley
When Taylor Swift's Eras Tour kicked off, our marketing team caught wind of her generous donations to food banks across the nation. Recognizing an opportunity to make a meaningful impact in our community, we sprang into action.
Social Media Campaign: Engaging Fans and Raising Awareness
We swiftly launched a targeted social media campaign to:
-
Encourage Taylor Swift fans to tag us in their posts, fostering a sense of community and ownership.
-
Share impactful stories highlighting the need for food assistance in Silicon Valley.
-
Utilize relevant hashtags, tracking the conversation and joining the national dialogue.
By leveraging Instagram, Twitter, Facebook, and TikTok, we created a buzz around Second Harvest's mission, ensuring our organization remained top of mind during Taylor Swift's tour.
PR and Community Outreach
To amplify our efforts, we:
-
Partnered with local radio stations for exclusive interviews and live broadcasts.
-
Hosted giveaways and contests, incentivizing fans to share their Taylor Swift experiences and spread the word about hunger in Silicon Valley.
-
Crafted press releases and media alerts, securing coverage in local publications.
Taylor Swift took notice of our efforts and generously donated to Second Harvest of Silicon Valley. This gift helped provide vital support to our programs, nourishing over 500,000 individuals in need.
Key Takeaways
Our successful campaign demonstrated:
-
The power of agile marketing in responding to timely opportunities.
-
Effective community engagement through social media.
-
Strategic partnerships with local influencers and media outlets.
By leveraging the momentum of Taylor Swift's Eras Tour, we not only secured a significant donation but also raised awareness about hunger in Silicon Valley, inspiring a new wave of supporters to join our mission.
Social media posts I created after Taylor's donation were featured in The Mercury News, East Bay Times and ABC7 Bay Area news
Hope for the Holidays with San Francisco 49ers
Photography captured at annual Hope for the Holidays event at Levi's Stadium in partnership with Second Harvest and Toys for Tots. The San Francisco 49ers' annual Hope for the Holidays event is a food drive and community outreach initiative that supports families in need.
DIGITAL MEDIA ACADEMY
Digital Media Academy offered summer STEM programs for kids and teens at 10+ prestigious universities across the United States and Canada, including Harvard, Stanford, and New York University. We engaged technology and business leaders, along with experts in education, to develop programs that give students the skills and confidence to become creators with technology and to equip them with the necessary skills to succeed in the future. Digital Media Academy is the perfect place for students to get their start as designers, developers, programmers, engineers, animators, musicians, filmmakers, and creators.
As the Sales & Marketing Associate for this company, I developed and implemented effective advertising, marketing, and sales campaigns and initiatives to meet/exceed company revenue targets. Besides designing effective marketing collateral to increase group and partner program closing rates, I assisted with the recommendation and planning of sales and marketing strategies to improve lead to sales conversion ratios. Additionally, I was responsible for improving the website user experience to increase sales and to strengthen brand image, all while helping shape the workforce of tomorrow! #edtech
2020 SCHOLARSHIP FLYERS
DIRECT MAILERS
2019 BLACK FRIDAY RETARGETING CAMPAIGN
ADOBE CREATIVE CLOUD OFFER
E-COMMERCE E-MAIL EXAMPLE
CAMPAIGN LANDING PAGE
2020 PROGRAM GUIDE AND COURSE CATALOG
Both booklets designed by me on InDesign.
OTHER AD BANNERS
KOOLTURA MARKETING
At Kooltura Marketing, I specialize in multicultural marketing, helping clients reach audiences of specific ethnicity, culture, and subculture through brand and strategy. As the Marketing and Communications Specialist of this marketing firm, I have had the honor of running multiple marketing campaigns for clients throughout the Bay Area including the City of San José, the School of Arts and Culture in San Jose, CA; María Luisa Colmenarez, the cultural consultant for Pixar's movie, Coco; and Giant Creative, an event planning company in the Bay Area.
I make sure concurrent projects run smoothly, on schedule, and within scope, while maintaining strong communication with our clients to ensure their expectations are met. Besides planning and executing social media marketing campaigns for clients, I assist in designing print/digital marketing collateral for internal and external communications.
WINTER WONDERLAND AT CHRISTMAS IN THE PARK
In Winter 2018, I helped lead the website revamp for Winter Wonderland at Christmas in the Park in San Jose, CA. Throughout this project, I worked closely with a Wordpress designer to efficiently meet and exceed our client's expectations. Besides the website revamp, our firm also led the branding and social media efforts for Winter Wonderland and created marketing collateral for this popular event in the Bay Area.
Additionally, I wrote multiple informative blog post articles for Downtown for the Holidays in San Jose, CA. Downtown for the Holidays consists of Christmas in the Park, Winter Wonderland, and Downtown Ice. This popular event in the Bay Area draws over 750,000 visitors each year to experience the magic of the holidays!
Website Revamp Example
Social Media Post Example
Blog Post Examples
THE SCHOOL OF ARTS AND CULTURE IN SAN JOSE, CA
The School of Arts and Culture, is a six-acre, $35M cultural facility, and theater. It is committed to universal access to the arts and culture that fosters pride, place and cultural identity, intercultural exchange and multicultural perspective, and understanding of social, historical, and political context.
The School is run by the City of San Jose, CA and it serves as a creative convener and community hub for arts, cultural, and community events such as the annual Fiesta Navideña and La Última Parada: A Celebration of Life on the Day of the Dead; and numerous cultural events, classes, and performances staged by several Bay Area arts organizations.
As the Marketing and Communications Specialist at Kooltura Marketing, I keep the school's social media up to date while keeping our followers informed about daily/annual events going on at the School. Additionally, I send out monthly eblasts through MailChimp to highlight the School's monthly events.
Social Media Post Example
Eblast Snippet Example
LA ULTIMA PARADA: A CELEBRATION OF LIFE ON THE DAY OF THE DEAD
La Ultima Parada showcases the vibrancy of Mexican culture through a collection of cultural festivities, dances, and musical performances that honor the living and the dead. I was in charge of the social media efforts for this event and provided live photo/video coverage as well. This event was definitely one for the books!
Social Media Post Examples
Event Photography
By: Ruth Mendoza
VALLEY VERDE: INAGURAL SEEDLING MARKET
Valley Verde is a nonprofit in San José, CA dedicated to building healthy and resilient communities by providing low-income families educational programs, edible gardens, and micro-entrepreneurship opportunities that create food security and lead to self-sufficiency. Their mission is to create access to healthy and culturally appropriate food for everyone.
In 2019, I had the honor of running the social media marketing and project management efforts for their inaugural Seedling Market. This incredible event sponsored by Google and the Knight Foundation was created to provide Silicon Valley’s diverse population with a wide array of seedlings that represent the breadth of this area’s multi-ethnic food culture.
Social Media Post Example
Event Photography
By: Ruth Mendoza
GROSSMAN LAW FIRM
About the Law Firm
California probate and trust litigation lawyer Scott Grossman founded The Grossman Law Firm to help sons, daughters, and other heirs who are being denied their rightful inheritance. The firm’s mission is to ensure that the wishes of your loved one are carried out. The law firm's dedicated staff strives to keep clients informed throughout the process while providing the best level of service possible.
My Experience Here
While interning at the Grossman Law Firm's Marketing Department, I developed and strengthened various skills that are vital for the modern-day marketer. Besides producing graphic assets, I also created and edited video content and written content to help our clients through the probate process.
I learned about the importance of analytics and assisted with the running of analytics reports across multiple platforms to track ROI. These programs included: Google Analytics, Web Greeter Dashboard, NOLO advertising Dashboard, and Infusion Soft CRM. Besides putting web analytics into practice, I also created Meta-Descriptions, focus keywords, and text improvements based on my analysis of SEO.
During my time at the Grossman Law Firm, I optimized 100+ blog posts and articles which in return, increased our ranking and number of leads. Furthermore, I wrote engaging articles for the monthly newsletter and created the e-newsletter design. Besides the marketing skills I learned here, I also had a great mentor who I taught me the importance of having a strong work ethic and being honest. I will forever treasure the experience I gained here and the friendships I made here too.
2017 Staff Photo
AMERICAN MARKETING ASSOCIATION (AMA AT UCR)
AMA's mission is to help students become better and more knowledgeable of the areas inside and around marketing by creating opportunities to build professional skill sets that will ensure our members stand out in their careers. By providing professional speaker events to share current knowledge about marketing, building a community for students that ensure empowerment of members, and creating imperative networking opportunities, UCR AMA hopes to develop proactive leaders, so we can leave a positive impact on our community.
My work as the Marketing Coordinator for this organization for over two years was very instrumental in my own professional development as a marketer. Besides reaching out to guest speakers to provide hands-on experience to members, I managed the organization's Instagram, website, and Facebook accounts to ensure a strong online presence. I also grew as a professional through group building activities, workshops, and conferences.
AMA Executive Board 2016-2017