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CERTIFICATIONS

Ruth Mendoza - Contagious Marketing Content Certification
Ruth Mendoza - Content Marketing Certifi
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Eventbrite Certification - Ruth Mendoza
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Inbound Marketing Certified - Ruth Mendo
Email Marketing Certification - Ruth Men
Inbound Marketing Certified - Ruth Mendo

EVENTBRITE CERTIFICATION

This certification certifies the completion of Eventbrite's Event Marketing course.

 

This certificate demonstrates the bearer has industry expertise in social media, paid advertising, event discovery, email marketing, and website conversion strategy for events. 

Eventbrite Certification - Ruth Mendoza

GOOGLE AD SEARCH CERTIFICATION

This certification desmonstrates mastery in building and optimizing Google Search campaigns. Certified users exhibit the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

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By earning the Google Ads Search Certification, Google recognizes one's ability to:

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  • Translate a vision for online marketing into a coherent digital marketing strategy 

  • Develop a Google Search strategy with wider company marketing plans

  • Generate a plan to increase leads, sales or web traffic using Google Search

  • Develop a plan to reach new and existing customers with Google Search Audiences 

  • Ensure your Search marketing plan is aligned with your digital marketing budget

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INBOUND CERTIFIED 

HubSpot deems the bearer of this certificate fully capable and skilled in the methodology of inbound marketing. Throughout this course, users discover the fundamentals of inbound, the inbound methodology, and the flywheel while learning how to apply them to one's business. The Inbound Certification Course teaches users how to run a successful inbound business, from marketing to sales to services.

Inbound Marketing Certified - Ruth Mendo

GOOGLE ADS FUNDAMENTALS

Users who obtain this certification showcase their mastery of Google Ads by getting certified in Search, Display, Video, Shopping ads, and Measurement.

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The exam covers the best practices for campaign management. Users receive this accreditation after successfully passing the AdWords Fundamentals assessment and either the Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising assessment administered by Skillshop.

Email Marketing Certification - Ruth Men

EMAIL MARKETING CERTIFIED 

HubSpot deems the bearer of this certificate fully capable and knowledgeable in using email marketing as an effective channel to close leads and delight customers. 

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From contact management and segmentation to email deliverability and analyzing email sends, users learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts and ultimately close deals.

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THE STRATEGY OF CONTENT MARKETING - UC DAVIS

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education.

 

In this course, I learned the core strategies content marketers use to acquire and retain customers profitably. Specifically, I learned how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and how to build a professional brand and authority through content marketing.

 

I also gained insight as to how I could put the ideas presented to me into action and build my own personal brand through content marketing.

Ruth Mendoza - Content Marketing Certifi

CONTAGIOUS CONTENT CERTIFICATION - UPENN

Ever wondered why some things become popular, and others don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing?

 

This course explained how things catch on and helped you apply these ideas to be more effective at marketing your ideas, brands, or products.

 

Throughout the course, I learned how to make ideas stick, how to increase influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence.

 

Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrated successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere.

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ROP GRAPHIC DESIGN CERTIFICATION

In 2013, I signed up to take a year-long course in graphic design. My teacher was an experienced graphic designer with over 10 years of experience in the field.

 

In the class, we would create logos, posters, and graphics for clients and local events including The Strawberry Festival in Downtown Watsonville and the Seed to Table event in Santa Cruz. By creating materials for clients, we learned how to become proficient in Adobe Illustrator, InDesign, and Photoshop all while meeting and exceeding client expectations. 

Ruth Mendoza Graphic Design Certificatio
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